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More Than $240 Million of Impact from NASCAR Race | Events

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More Than $240 Million of Impact from NASCAR Race
More Than $240 Million of Impact from NASCAR Race

 

Race organizers with southern Nevada annual’s NASCAR weekend estimate the 2012 event made the largest economic impact in its 15-year history.

Las Vegas Motor Speedway officials also said this year marked the fourth consecutive year that the economic impact increased over the previous year.

Held March 9-11, the race weekend accounted for more than $240 million of impact to the local economy, according to figures released by the Las Vegas Convention and Visitors Authority. That represents a jump of more than 26 percent from the 2011 event.

“For one weekend to generate almost a quarter of a billion dollars is a major shot in the arm for all local merchants,” LVMS President Chris Powell said.

The LVCVA study found that 71 percent of fans attending the race came from out of town and 13 percent travelled from out of the country. The study also reported that 75 percent of the attendees of this year’s race stayed in a local hotel, compared with 64 percent in 2011.

“Las Vegas and NASCAR continue to build on an already great partnership and the annual NASCAR Sprint Cup race is the largest single-day event in Las Vegas each year,” said Rossi Ralenkotter, president and CEO of LVCVA.

Tickets for the 2013 NASCAR Weekend are on sale at www.lvms.com or 1-800-644-4444.